In marketing,
In marketing, we study daily how to evoke emotions and stimulate the production of the right neurotransmitters. And do you know what trigger works most powerfully? No, not discounts or gifts. It's that tingling sense of intrigue when the outcome of an action is hidden behind a veil of uncertainty. Our brains are evolutionarily programmed to release maximum dopamine precisely at moments of justified risk. When the odds are even, our heart rate quickens, and a split second separates us from triumph. It's this anticipation of a small miracle that makes life vibrant and saves us from protracted depression. With tight city deadlines, we all sometimes need this kind of controlled emotional shock, just to relieve pent-up stress. I spent a long time searching for a format that would allow me to let off steam in an environmentally friendly way, without leaving my comfort zone. Interactive sessions, where pure probability reigns, were ideal. They provide an instant reboot for a tired mi...